STEPH

SHAW

A woman with long wavy hair, wearing a black sleeveless top, sitting at a table in a decorated indoor space with Christmas lights and a Christmas tree in the background.

I MAKE PAID ADS MEMORABLE

Ready to cut through?

with feed-first creatives

My philosophy is simple:

Paid ads work hardest when they feel

native, familiar and intentional. 

"I need creatives that engage and convert.”

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“Our ads feel too ad-like”

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“We spend too much time re-briefing creators.”

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“Our hooks aren’t holding attention.”

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"I need creatives that engage and convert.” | “Our ads feel too ad-like” | “We spend too much time re-briefing creators.” | “Our hooks aren’t holding attention.” |

Sound like you?

I help direct-to-consumer brands turn paid spend into feed-native creative that captures attention and drives action.

I NEED THIS

1million+ culmilative views for global brands:

Using performance-led thinking, strong hooks and narratives that make audiences feel seen

UW logo in purple with white outline letters U and W.
Logo of Morrisons supermarket with a green background, a white and yellow abstract plant above the white text 'Morrisons'.
A muscular man in superhero costume with orange shirt, white coat, and sunglasses, holding a sign that reads 'Mr. Muscle' in bold letters.
Skoda logo with a circular emblem featuring an arrow with stylized wings, and the text 'SKODA' below.
Subway logo with a green background, featuring the word 'SUBWAY' in white and yellow letters with arrows.
Logo with a house shape outline containing a fork and knife, with the text 'JUST EAT' below, on an orange background.
Sainsbury's logo with white text on an orange background.
2024-01_simple_content-page_personalise-your-skincare_33-static_onwards-journey_simple-at-boots.dam.png

Where I can help you

  • All effective ad creative starts with strategy. The best is shaped by behavioural insight, psychology, and a clear understanding of what drives action.

  • What’s said matters as much as what’s shown.
    I develop ad messaging and scripts that land quickly, feel native to the feed, and are built to convert.

  • After strategy comes clear creative angles.
    Each direction is built to perform consistently and scale across paid placements without losing impact.

  • UGC creators are powerful, but the process often isn’t.
    I bring clarity through well-defined briefs, so creator output is easier to manage and more effective.

A man and woman sitting in front of a decorated Christmas tree with ornaments and lights. The man is wearing glasses and a peach-colored sweater, and the woman is posing with pursed lips and clasped hands. Text overlay reads "Just eat, serve, or swerve? Christmas Picky Bites."
A blue electric vehicle (EV) parked in a driveway with a tree and houses in the background, viewed through a semi-transparent curtain or fabric.

Making paid ads memorable

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Making paid ads memorable |

Ready to turn paid spend into sales?

If you’re ready for ads that fit the feed, scale, and improve ROAS, get in touch and let’s talk.